Just under 2 years ago, Joss Whedon and Marvel ‘assembled’ the AVENGERS on stage for the first time together at Comic-Con in San Diego. Did anyone think then that the movie would be this close to $1bn at the global box-office after only 3 weeks in cinemas? The marketing campaign has been a rollercoaster ride [...]

   Marvel’s Avengers Assemble UK premiere pre-buzz (over 48 hours) is off the Twichter scale!  It doubles that of even Harry Potter and the Deathly Hallows Part 2, which previously showed the highest level of conversation around a UK Premiere that we have ever seen. 26 competitions were run with leading sites for tickets on Twitter. So, will you be [...]

The Hunger Games has become Lionsgate’s highest-grossing movie ever, but how much noise has it made on Twitter compared to the more established movie franchises of Twilight and Harry Potter? According to our research, it has had 2.9 million tweets in the past week – setting the standard for film buzz on twitter. From the above [...]