The Christmas holiday season has seen three very significant trailer launches for The Hobbit, The Dark Knight Rises and Prometheus. All three have caused a stir online in different ways. Here we’ll take a look… The Hobbit is certainly one of the largest responses we have seen from a film property online in the social [...]

Each month we are going to take a look at two trailers and chart their buzz online. This month it’s Snow White and the Huntsmen vs. Mirror Mirror. Check out the infographic below to see which one came out on top!

A few weeks back Rockstar Games took the unprecedented step of launching the GTA V trailer via live-stream. Not only was the pre-launch publicity it generated prolific, but also its post-stream PR longevity as we found out it topped the viral charts. Its success should potentially change the way we look at the time-scale of a trailer [...]